Kingsford
It’s How You Do It

Kingsford fuels more than just the grill, it fuels everything that makes your BBQ special. With Kingsford, you’re BBQ will always be memorable because it’s all about How You Do It

Agency: Dentsu

ECD: Lee Remias

CD: Andres Arlia, Giovanni Muratori

Senior CW: Victoria Lee

Senior AD: Reed Wilson

CW: Derek Rosen

:30s OLV/TV

Social

For social, we captured a wide range of grilling truths, using tending online formats. 

Trend 1: POV

Trend 2: GRWM

Trend 3: Hot Take