Kingsford
It’s How You Do It
Kingsford fuels more than just the grill, it fuels everything that makes your BBQ special. With Kingsford, you’re BBQ will always be memorable because it’s all about How You Do It
:15s OLV/TV
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Social
For social, we captured a wide range of grilling truths using trending online formats.
Trend 1: POV
Trend 2: GRWM
Trend 3: Hot Take
Agency: Dentsu
ECD: Lee Remias
CD: Andres Arlia, Giovanni Muratori
Senior CW: Victoria Lee
Senior AD: Reed Wilson
CW: Derek Rosen